How Facebook Social Ads Work
Marion loves horseback riding, and publicly says so in her Facebook profile.
A successful Equestrian Center wants to promote its children’s summer camp, so it purchases a Buy Viagra Professional Online Erectile Dysfunction Pharmacy target=”_blank”>Facebook Ad.
Facebook buy zithromax 500mg uses Insight, a powerful demographics tool, to place Amoxil buy cheap the Ad via a feed on Marion’s profile, after extracting the information that she has 3 children, Ampicillin buy cheap is passionate about all things equestrian and lives within a close geographical radius of the Equestrian Center, so is a likely candidate to view the ad.
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Since it’s her passion, Marion always pays attention whenever there’s a picture of a horse in an ad – and she also notices the Equestrian Center online Ampicillin provides riding for those with Special Needs ( a cause dear to her heart ) so she clicks the “Like This” button and views the Ad. “Facebook Social Ad Power ebook, to the left is free”
amoxil online href=”http://instantprofitpayday.com/Facebook-Social-Ads-Exposed/” target=”_blank”>Facebook then finds more ads using this specialized search data – voluntarily provided by Marion – to place SAL Oppenheim JR and CIE Securities UK LTD other equestrian offerings in her Ad feed. ( It also adds special needs-related ads, since this was one of the keywords the ad used. )
But there’s more: Marion has 97 friends on Facebook. 23 of these friends are also connected to her via equestrian activities. They read that Marion “likes” our mythical Equestrian Center and has become a “Fan.” Trusting her judgment and recommendation, they click on the link…
You can see instantly by this example that the combination of becoming a fan and having ads
served by profile-targeted feed considerably increases your chances, as an Advertiser, of having your ads read by the right people.
Furthermore, assuming that a percentage of Marion’s 23 equestrian friends do read the geo-targeted Ad; 8 of them not only send their children to the summer camp but 18 ( each of whom has anywhere from 9-30 equestrian friends prescription generic ) also select “become a fan.”
Even with this hypothetical example, you can instantly see the potential for our mythical but well-marketed equestrian center to spread virally… all within a highly focused group more likely to buy.
Before you know it, our mythical equestrian center has a real following.
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